It was a website design for a bar equipment seller, and with this design the site successfully worked for about 10 years. I love how bold and daring the concept turned out to be. The logo, graphic elements, fonts and colors were created from scratch and found their place in a balanced yet expressive composition.
This was a challenging task: the company had multilingual naming (English, Ukrainian, Russian) and the logo had to work across all spellings. The goal was to convey stability, security and long-term benefit. After research and presentations, my proposed geometric and simple logo design was approved, aligning with market trends.
Besides the logo, I was fully responsible for the company’s first advertising campaign – creating the corporate style and all print materials (business cards, leaflets, posters, banners) and consulting on strategy. It was a demanding but successful project, and I still consider it one of my professional milestones.
Insurance Company "BONUS"
Graphic Designer, Creative Consultant
Kyiv, Ukraine
April 2004
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